What Should A Brief Include?

What is a creative brief example?

Creative brief examples and elements Your company’s background, ethos, or mission.

An explanation of the project, and how this request for creative fits into the overall strategy of the campaign.

Audience information, including the markets you’re targeting and any pertinent demographic or psychographic profiles..

What is brief example?

Brief examples are used to further illustrate a point that may not be immediately obvious to all audience members but is not so complex that is requires a more lengthy example. Extended examples are used when a presenter is discussing a more complicated topic that they think their audience may be unfamiliar with.

What does a brief do?

What is the Purpose of a Brief. In a legal matter, a brief is a written statement of facts and the legal issues which form the basis of the lawsuit or other action. In the brief, the party, or attorney representing that party, submitting the document, attempts to convince the court to rule in its favor.

What makes a good brief?

Most of the quality creative briefs are usually no more than 1-2 pages long. With that in mind, a brief doesn’t have to include all of the available information. The document should be clear, easy to scan, and actionable – it should take no more than 5 minutes to understand the project and its objectives.

How do you take a brief?

How to Write a Creative BriefWrite about the brand and its background.Highlight challenges and objectives.Describe the target audience.Walk through the competitive landscape.Offer a brief distribution plan.Organize with a template.Share the brief.